The Company

Soft Rock Technologies Sdn Bhd (SRT) was founded in 2010 by Mr. Wilhelm Schellenberger with headquarters in Penang, Malaysia. Two years later Mr. Weng Keong Lan joined the company as a partner. Now, they lead the company together to provide customers with a comprehensive portfolio of services for process, production, and building automation.

Decades of experience, highly motivated employees, up-to-date technologies, tools, and products combined with a network of international partners qualifies SRT to manage and execute nearly every type of customer request.

With German and Malaysian roots, SRT combines the best of European and Asian attributes such as, innovation, creativity, flexibility, reliability, and local cost advantages to results in a competitive package. Together with experience of cultures and mindsets, as well as knowledge of local languages, SRT is a choice partner for both continents.

The Portfolio

Integrated in a partner network, Soft Rock Technologies provides customers with a comprehensive portfolio of services for process, production, and building automation. Our automation projects include project specification, planning, engineering, software development, execution, start-up, and project leadership for green & grey field plants. We also execute migration & refurbishment projects to client specifications.

In Building Automation, we plan and execute air condition systems for offices, grey room and clean room productions, including alarm & reporting management, environmental monitoring systems (EMS), and qualification or validation.

Our core business in Factory Automation is analyzing and data mining of machines and plants, leading to data harmonization and integration into a standardized Industry 4.0 framework, regardless of the intelligence of the machines or plants. With individual plug-ins we are able to convert nearly all common proprietary drivers to the OPC-UA standard (the Industry 4.0 communications standard) and prepare them via an OPC-UA Server for connection to an external Manufacturing Execution System (MES). Via JSON interface, we provide our own web-based developed products such as, Reporting and Track & Trace Tools.


  • To effectively use engineering concepts and technologies for the benefit and good of mankind, while striking a balance between technological and moral limits.
  • To push innovation forward without giving up privacy or our integrity.
  • To be a valuable and successful player in a world dominated by big global companies.


As a “smart automation company”, SRT has a big responsibility towards its customers, its people, products, and investments. In line with our vision, it is our task and duty to generate added value and advantage to our customers.

For our customers, SRT will always be a reliable, trustworthy, transparent, and innovative partner. We will share our knowledge and deliver consistent high quality and cost-efficient work. We will also forge fair and respectful relationships with our suppliers. Through continuous development and quality control we will ensure that our customers always obtain the best available product.

Within this commitment to our customers, our employees are the most important factor. Therefore, we strive to provide them with a fulfilling and ambitious workplace, with room for their own initiatives and intellectual approaches. We ensure that our employees are trustworthy, well-trained, and technically up-to-date. This results in high quality and diligentl

Quality Policy

We, at SOFT ROCK TECHNOLOGIES SDN BHD, the provider of services for process, factory, and building automation shall be committed to:
• Consistently meeting or exceeding our customers’ expectations for quality services.
• Complying with customer, ISO 9001 Quality Management System, and other applicable requirements.
• Creativity in designing solutions for projects to fulfill our customers’ needs.
• Embracing our employees as our partners and treating them fairly. To increase the acceptance and improvement of our Quality Management System effectiveness, we shall actively involve our employees in the continuous improvement process to achieve customers’ satisfaction.

Director Profiles

Wilhelm Schellenberger

Lan Weng Keong

Visit Us

1A-2-1 One Precinct, Lengkok
Mayang Pasir, 11950 Bayan Baru,
Penang, Malaysia

Contact Us

Tel: +60 (4) 619 2603
Fax: +60 (4) 619 2699
Email: info@sorotech-my.com